Perhaps (and this true to me), it is the version of this song recorded by Fyfe Dangerfield that stays in the mind more. Dangerfield, lead singer of the band Guillemots, recorded the song in 2010 for the John Lewis ad, which depicts a woman going through the various different big stages of her life. John Lewis have become renowned for their TV adverts; and this is no exception. Using one lovely song, a pull on heartstrings and creating the idea that their brand is part of the family; they have been able to drive their bottom line profit by clever film direction.
However, before this turns into a marketing blog instead of a pop one; I will leave you with one thought, if, like me, your celebration of Mother's Day is not how all the marketing portrays it; listen to this song and find a way to honour the strong women in your life.
Billy Joel's original
Fyfe Dangerfield's cover
John Lewis advert
Written by Billy Joel
Released:1977
Album: The Stranger
No comments:
Post a Comment